01. The Result
Delivered an accessible clinic website that clearly details rehabilitation services, practitioner profiles, and direct online booking for prospective patients.
02. Core Constraints
Patients needing physiotherapy are often in discomfort and using mobile devices. Navigation had to be instantly legible, phone numbers sticky and accessible, and booking options transparent without complex medical jargon.
03. Three Key Decisions
1. Service-Specific Clinical Pages
Structured dedicated pages for Physiotherapy, IMS, Massage Therapy, and Active Rehab to answer patient concerns and capture targeted local organic search.
2. Direct Booking Integration
Implemented prominent online scheduling touchpoints that direct patients to the practice management system.
3. Local Healthcare SEO
Structured clinical schema, clinic hours, and localized Google Maps directions for Maple Ridge and surrounding areas.
04. Tradeoff
Used high-contrast, clean typography and minimal animations to maintain WCAG accessibility for injured or senior patients.
05. Numbers & Status
Live in production at https://mapleridgephysio.com/.