01. The Result
Built an SEO-structured marketing website for a new glazing contractor, organizing commercial and residential services to capture qualified local quote inquiries.
02. Core Constraints
As a newly launched glazing business in the competitive Lower Mainland market, the site needed immediate authority, clear service differentiation between residential window replacements and commercial storefront installations, and fast mobile loading for on-site contractors.
03. Three Key Decisions
1. Distinct Commercial vs Residential Pathways
Separated high-ticket commercial inquiries from residential repair workflows to reduce buyer confusion.
2. High-Performance Project Galleries
Implemented lightweight responsive image galleries showcasing completed local glazing work without degrading Core Web Vitals.
3. Localized SEO & Schema
Configured local business schema markup and keyword-aligned landing structures targeting Vancouver-area construction queries.
04. Tradeoff
Prioritized fast mobile click-to-call and quote actions over heavy interactive 3D window visualizers, keeping the mobile bounce rate low for users on cellular connections.
05. Numbers & Status
Live in production at https://mainlandwindows.com. *No lead volume figures published without Search Console and inbox verification.*